Scroll Down
-add.jpg)
THE HEART BEHIND THE BRAND
Hello, my name is Roscela. I am a multidisciplinary designer with a background in visual communication and hospitality.
I believe that good branding isn’t just visual – it’s the feeling people carry with them after interacting with your business. It’s about building trust; connecting to a community that makes your business memorable and sets you apart from the competition.
I help business owners who want to create brands that are meaningful — not just beautiful. My process combines strategic thinking, curiosity, and designing creative systems built to grow with you.
My approach is rooted in lived experience, creative intuition and a deep respect for the industry’s rhythm and culture.
If you’re looking for a designer that understands the value of hard work, customer relationships, and quality service, you’re in the right place.
ABOUT ME
WHAT I DO
I'm on a mission to serve with purpose—leveraging my creativity, industry experience, and diverse background to empower brand and business owners. Through compelling visual identity and thoughtful design, I will help you bring your vision to life and create meaningful connections with you audience.
WHY I DO IT
I believe great brands deserve great storytelling.
My journey—from crafting cocktails across the globe to designing for hospitality-led experiences—has shaped a unique perspective: one that blends creative strategy with real-world industry insight.
HOW I DO IT
I approach every project with a balance of strategic thinking customized to your goal, AI (Actual Imagination) and creative intuition. Crafting designs that are both impactful and intentional. By listening closely, understanding your goals, and diving deep into your brand’s personality to ensure every brand identity is not only visually striking, but also rooted in culture and community.